Philippe Zagouri is the founder of Zed Marketing Research and has a background in social sciences (Philosophy, Political Sciences). He has developed a true understanding of consumers’ needs and behaviours based on intuition, rigour and through the use of non-standardised methodologies. For the last five years he has been strongly involved in fuelling Essilor with insights from wearers and ECPs worldwide.
Managing Director at Zed Marketing ‘Research’, Paris, France
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