Zagouri
Philippe
Managing Director at Zed Marketing ‘Research’, Paris, France

Philippe Zagouri is the founder of Zed Marketing Research and has a background in social sciences (Philosophy, Political Sciences). He has developed a true understanding of consumers’ needs and behaviours based on intuition, rigour and through the use of non-standardised methodologies. For the last five years he has been strongly involved in fuelling Essilor with insights from wearers and ECPs worldwide.

Publications

Medical

THE WELL – BEING OF ‘WELL - SEEING’ - WHY ARE WOMEN AND THE OVER - 50s MORE ENGAGED WITH THE HEALTH OF THEIR EYES ?

Art and Vision

PROTECT CHILDREN ’ S EYES EVERYDAY : CRIZAL® PREVENCIA FOR KIDS